Electricity bill guide

Maximum Demand penalty: one spike, billed all month.

Your DISCOM does not bill demand on your average load. It bills the single highest 15- or 30-minute interval of the month. Here is how that number is measured, what crossing your Contract Demand costs, and how plants keep it in check.

Updated 28 October 2026 · 6 min read

What Maximum Demand actually is

The DISCOM meter at your incomer averages your load over short intervals — 15 or 30 minutes, depending on your tariff. Maximum Demand (MD) is the highest of those averages in the billing month. Most HT and HV connections are billed MD in kVA; some tariffs bill it in kW.

MD is not the instant peak. A motor starting for a few seconds barely moves a 30-minute average. What moves it is sustained overlap: a compressor, a furnace and a press line all running hard through the same half hour.

Depending on the meter and the tariff, the interval is either fixed to the clock (10:00–10:30, 10:30–11:00 and so on) or sliding, recalculated every few minutes. With a sliding window there is no safe moment to start a heavy load — any 30-minute stretch can become the month’s MD.

Contract Demand: the line you agreed not to cross

Contract Demand (CD) is the load sanctioned in your supply agreement. You pay a fixed charge on it every month, whether you use it or not. In Uttar Pradesh, for example, the fixed charge is billed on the higher of your actual MD or 75% of your Contract Demand.

MD below Contract Demand is normal. MD above it is where the penalty starts.

What crossing Contract Demand costs

Every kVA above Contract Demand attracts an excess-demand charge — in many tariffs, at twice the normal demand rate. One interval sets it, and it stays on that month’s bill.

Take an illustrative plant with a Contract Demand of 500 kVA that normally peaks around 470 kVA. One afternoon, after a short power cut, the compressors, a furnace and a press line restart together. That half hour averages 540 kVA.

Illustrative monthValue
Contract Demand500 kVA
Normal monthly peak470 kVA
MD recorded after the restart540 kVA
Demand above Contract Demand40 kVA
Excess-demand rate (2 × ₹300 per kVA)₹600 per kVA
Excess-demand charge for the month₹24,000

Illustrative figures. Demand rates, the excess-demand multiplier and the interval length differ by state, DISCOM and consumer category — check your tariff order and bill. Work out your own month with the MD penalty calculator.

The other 29 days at 470 kVA do not average it down. One half hour, on one afternoon, sets the demand line for the month.

Repeated crossings cost more

In many states, if MD crosses Contract Demand month after month, the DISCOM can revise your Contract Demand upward — and the fixed charge rises every month after, whether you need that capacity or not.

Why the bill is too late to fix it

You see MD once a month, on the bill. By then the interval that set it is weeks old, and nobody remembers which loads overlapped. A diary reading once a shift cannot catch it either: the spike can come and go between two rounds.

On a kVA tariff, MD also rises with poor power factor. 400 kW at a power factor of 0.85 draws about 471 kVA; the same 400 kW at 0.98 draws about 408 kVA. Low power factor eats into your Contract Demand headroom without a single extra unit of production.

How factories keep MD under control

  • Stagger large starts. Bring compressors, furnaces, chillers and big motors back one at a time after a break, a shift change or a power cut, a few minutes apart.
  • Watch the running demand, not the bill. If the current interval is heading past Contract Demand, holding back one non-critical load for a few minutes is often enough.
  • Keep power factor close to 1. On a kVA tariff, every point of power factor gives back demand headroom.
  • Right-size Contract Demand. Review 12 months of MD. If it sits well below Contract Demand every month, you may be paying fixed charges on unused capacity; if it keeps crowding Contract Demand, a revision may cost less than repeated penalties. Check your DISCOM’s rules on how often it can be changed.

How KONDUKTOR® EMS helps

KONDUKTOR® EMS reads the multifunction meters already on your panels and works out running MD live — on the same 15- or 30-minute interval as your tariff — against the Contract Demand you set for each meter.

  • It warns your team while the interval is still building toward Contract Demand, so there is time to hold back a load.
  • It records when each meter peaked, so you know which panel set the month’s MD, and why.
  • Month-by-month MD history, coloured against Contract Demand, shows a creeping problem months before it becomes a penalty — and gives you the numbers for a Contract Demand revision.

Common questions

Is Maximum Demand the same as connected load?+

No. Connected load is the total nameplate rating of everything installed. Maximum Demand is what the plant actually drew, averaged over the billing interval. It is usually well below connected load, because machines rarely all run at full load together.

Does a motor’s starting current increase MD?+

Very little. A start that lasts a few seconds is a tiny part of a 15- or 30-minute average. Several large loads running together for most of an interval is what sets a high MD.

Should we increase our Contract Demand?+

Only if the numbers say so. If MD crosses Contract Demand in most months, a higher Contract Demand may cost less than repeated excess-demand charges. If MD stays well below it, you may be paying fixed charges on capacity you do not use. Twelve months of MD history makes the decision clear.

Is MD measured in kW or kVA?+

It depends on your tariff. Many HT and HV tariffs bill demand in kVA, so poor power factor raises MD. Some tariffs bill demand in kW. Your bill shows which one applies.

Catch the next MD spike while it is building.

Book a live demo and see running MD, Contract Demand alerts and each month’s peaks on meters like yours.